Why use photographs in field research?

posted in: Concepts 0

Photo elicitation is a technique developed from the 1960s to encourage and stimulate information gathering through visual materials such as photographs, paintings, films and brochures. Particular attention is given to the description and interpretation by respondents of the visual representations, thus images play the role of vectors for reflection and analysis. Can using images in an interview help to elicit different types of information? The difference between combining texts and images in an interview rather than using only words relies … Read More